Wednesday, November 24, 2010

Voice acting and the importance in commercials!

I have recently been branching out into other areas for internet business. You ever wonder where those perfect voices come from that introduce us to thousand of products and services a year? I discovered this awesome website for video production. They offer a wide variety of services. This is something i have always been interested in checking out for myself. The voices and productions that just captivate you require alot of resources. You need to find a good production team, a talented director filled with new ideas and some animated voice actors. Some of my favorites are the ones featuring the cartoon like voices they just grab you. We also can not forget the commanding voices of sport announcers that just draw you into the action of an event even when you are unable to see it! Male and female voices provide different draws for different products. Could you imagine a female doing the narration for such commercials as Lowes? It just would not work for me but you hear Gene Hackman doing a great job convincing shoppers that Lowes is a trusted store for your building needs. A voice in a commercial is a very important part if not the most important part of the commercial. Humans are taught to respond to what they know and hearing another human voice relay emotion invokes a response in us all. That is why it is important to make sure your audio production is perfect!

Radio commercial production is far different than tv commercial production but the end result is the same. You want to be able to evoke a thought or feeling in the listener with or without a product to visually see in front of them. Sound is one of the best ways to communicate with the masses. Hiring a good quality team is key in getting your message across. As a modern technology we really rely on commercials to get our product known and who has not wanted to purchase something after seeing a well done commercial. Always go for quality over discount as the old saying goes you get what you pay for.

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